GULLAH GOLF LINKS TRAIL GREEN-BOOK

SAFE PLACES- SAFE SPACES- SAFE FACES 

How the Gullah Golf Links Green-Book Helps African-American Gofers Safely Navigate the Gullah Geechee Cultural Heritage Corridor and Golf Links Trail

The Gullah Golf Links Green-Book will be a digital directory covering safe places and safe spaces as Gullah golfers travel through out the Gullah Geechee Cultural Heritage Corridor whilst playing on the Gullah Golf Links Trail. The directory will list the sponsored establishments that are hospitable to Gullah golfers.

The power of the directory is that it will create a sense of community and safety, by listing golf courses, hotels, restaurants and other businesses open to Gullah golfers. Also available in the directory will be listings for 24-7 access to legal representation, medical emergencies, auto towing and auto mechanics.

Why is the Gullah Golf Links Green-Book Neccessary?

Racial discrimination in tourism: the case of African-American travelers in South Carolina

African-American tourists are one of the fast-growing segments of the travel sector, but very little is known about this consumer group. What we do know from previous research is that African-American travelers are different to travelers in general, and their travel decisions are closely related with their feelings of welcome and racial acceptance. This study employed a mixed method approach in order to explore issues of racial acceptance in South Carolina, two years after removal of the Confederate flag from state capitol grounds. The results of both qualitative and quantitative research show that the fear of racial discrimination is still a key barrier preventing African-American tourists from visiting and enjoying their vacations in South Carolina. Eradicating such racial discrimination in tourism is a formidable task, but not insurmountable, and the final section of the paper makes recommendations for establishing a program to do so.

Highlights

  • African-American tourists are one of the fast-growing segments of the travel sector
  • Their travel decisions are closely related with their feelings of welcome and racial acceptance
  • The study employed a mixed method approach in order to explore issues of racial acceptance
  • The results show that the fear of racial discrimination is still a key barrier preventing African-American tourists from visiting and enjoying their vacations
  • Eradicating such racial discrimination in tourism is a formidable task but not unsurmountable